What is it about?
Integrating podcasts has numerous advantages:
- Multimedia user experience
Visitors consume content not only through text and images, but also through sound. This appeals to additional senses and increases emotional attachment to the website. - Increased dwell time
Audio formats encourage visitors to stay on the website longer – for example, by listening to an entire episode in the background. - Flexibility in choosing topics
Whether local events, stories from the region or interviews with personalities – podcasts can be used in a variety of ways and kept up to date. - Convenience and accessibility
For users with visual impairments or reading difficulties, podcasts offer an accessible way to absorb information.
